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Overall Development Strategy
 
Contribute to the improvement of human living environment and become a respected company worldwide.
 
In the future, the company will continue to strive to maintain this dominant position, further expand the company's scale, strengthen the introduction of talent, strive for a larger market share, and vigorously adapt the business model which meet the industry's development direction. Also we will integrate by-product ammonium sulfate resources, to provide tailor-made sulfur-based compound fertilizer production supply chain for global agriculture, so that the global fertilizer structure is more accessible.
Human Resource Strategy
 
Human resource is the first resource of the company; and talents are the most precious wealth of the company.
 
We will further introduce outstanding talents to establish the employment mechanism of 'making the best use of talents and ability to produce outstanding character'. Continuously promote personnel encouragement, enhance compensation welfare levels, provide the most competitive compensation for employees enabling them to fully mobilize and embody their initiatives and creativity.
Brand Strategy
 
Every project of JNG is a monument, creating clean environment and enabling a blue sky for society.
 
The company adheres to sustaining brand development strategy, providing the best products and services for consumers is the operation principle of JNG. The lifeline and footstone for establishing company branding image is engineering excellence. Poor engineering is not acceptable, while superior engineering is the honor roll of the company.
Cultural construction strategy
 
We will establish the hundred-year great industry of JNG through undertaking and nurturing of enterprise culture.
 
The company advocates the enterprise spirit of 'Dedication, Integrity, Pragmatism and Innovation' and adheres to 'People oriented', continuously implements technical innovation to improve our living environment with excellent technologies and fully embodies social value, shareholders' value and employees' value.
Technical innovation strategy
 
Keep the leading position of the company in the flue gas treatment field.
 
Upgrading ammonia-based flue gas desulfurization technology, enhancing the operational reliability of equipment and strengthen the innate advantages of high desulfurization efficiency. Mitigating of contaminants while producing valuable by-products with no secondary pollution, and delivering cost savings with ammonia-based FGD technology.
 
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